Our mission
Where science meets strategy.
Great companies are built on trustworthy claims. We provide scientific leadership to define your claims and build the evidence behind them.
Our vision.
We built Caleb Picker Consulting on a simple belief: Science should make business sense.
When businesses embrace science, they create products that deliver on their promises—products customers can trust. We provide the scientific foundation for that trust.
We are uniquely qualified to lead the science behind your cognitive and wellness claims.
We combine the rigor of psychometrics with cognitive psychology and signal detection to deliver defensible evidence and decision frameworks.
Our research.
Your assets.
Every engagement builds your scientific foundation—deliverables that become your intellectual property.
We provide academic expertise without the academic timeline. Our business-first approach means deliverables that move at business speed while maintaining scientific rigor.
Our founder.

Caleb Picker, Founder
Psychological science meets business strategy.
Caleb’s research interests span human recognition memory and emotional intelligence, using signal detection theory and psychometrics. See Caleb’s academic work →
He combines advanced quantitative training with practical expertise in experimental design, statistics, and cognition to lead the science behind cognitive and wellness claims.